Lotus wants more US dealerships
According to Edmunds, Lotus is looking to open more dealerships in the US. Sales of the Elise have been better than predicted in spite of their meager market penetration. With the new four seat Europa arriving in 2007 (and the new Esprit in 2008), now’s certainly the time to grow the dealer network while sales are still low, to prepare them for having to deal with having several new Lotus models available to a customer at a given time (a pretty rare occurrence for Lotus, in my lifetime at least!).